Business as usual: From Mixing boards to a bank board
Music, production business happy with move to Anniston

By Daniel Gaddy

John Chevalier, owner of Chevalier Productions, said moving his music store from Oxford to Anniston in November has been a great business decision.

The new location, at 230 East G St., has 12,000 square feet of space — about four times as much as the last spot. And he’s seen an uptick in foot traffic, he said.

The primary resource of the business will always be production, Chevalier said. On Friday, he was in Rome, Ga., preparing the sound and lighting equipment for a Travis Tritt show.

Chevalier Productions also handles most live shows for the Knox Concert Series, and readies the Anniston Performing Arts Center for groups like Celtic Woman, which performed a show in December.

Chevalier handles the sound and lighting equipment for the band Confederate Railroad, too.

Jason Robinett, a salesman at Chevalier Productions, said many bands simply rent the lighting and sound equipment needed for a show, allowing the performers to get back on the road quickly and play more shows. He said their store is happy to accommodate those groups. Chevalier Productions also rents out portable PA systems and other small equipment to clients like local churches.

With the newly acquired space, however, Chevalier said he is expanding his business. The biggest change is a stage at the store, which allows Chevalier Productions to host recitals and even clinics, in which musicians share their techniques with the public.

The store will host a drum clinic at 6 p.m. Tuesday from Gadsden native and former Jacksonville State University Marching Southerner Gary Chumney.

Chevalier said the new store offers an electrical technician who can repair sound boards and other equipment. Chevalier Productions employs full-time guitar, drum and bass instructors, too, he said.

“We’re just taking a whole different approach,” Chevalier said of the business.

Chevalier said the new location also allowed him to expand the retail end of his business. More floor space means a larger inventory and better deals tfor his customers, he said.

For more information about Chevalier Productions, look for the business on Facebook.

Jacksonville businessman appointed to local bank board

By Patrick McCreless

From selling medical equipment to owning McDonald's franchises, David Neisler is accustomed to business diversity. So his new role as a bank board member is not such an unfamiliar experience.

Piedmont-based Farmers & Merchants Bank announced Friday that its shareholders had recently appointed Neisler, 52, as a member of the bank’s board of directors.

“I’m just thrilled to be a part of this,” the Jacksonville man said. “I think it’s an honor to even be recommended to be on the board of a bank.”

Neisler and his wife Merry currently own Deck Food Inc., which owns five McDonald’s restaurant franchises in Jacksonville, Piedmont, Roanoke, Ashland and Heflin.

“David is a successful local businessman and their McDonalds are an important part of the local communities they serve,” said Lin Latta, chairman and CEO of Farmers & Merchants in a press release. “We are very pleased to have him as a director and believe his knowledge and experience will help us serve our customers and communities in the best way possible.”

Before beginning his company in 2003, Neisler, who's originally from Orlando, worked in the pharmaceutical and medical device industry. His previous position was vice president of global marketing for Lasersight Inc., a medical device company. Neisler said his wife first suggested the idea that they buy a McDonald’s franchise.

“My wife thought it would be good to find something we could do together,” Neisler said. “I recommend it to anyone who wants to be an entrepreneur but doesn’t want to put up a single shingle.”

Farmers & Merchants Bank operates four locations in Piedmont, Jacksonville, Anniston and Oxford.
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