As an incentive to participate, The Willow Tree will offer a special one-day discount of 20 percent off all TOMS. Customers who enter the store wearing TOMS will also be entered into a drawing for a free pair of TOMS.
Other Day Without Shoes events will be held on many college campuses and across the world. TOMS’ founder Blake Mycoskie said, “It’s humbling to think that One Day Without Shoes started on a college campus six years ago and now we’re seeing participation from thousands across the globe. Kick off your shoes and call attention to the many children who have no choice but to go without shoes every day.”
TOMS began when Mycoskie, an American traveler, visited Argentina and discovered that the children were without shoes. He launched the TOMS company in 2006 and stated that he would donate a pair of shoes to a child in need for every pair sold.
The Willow Tree is a ladies clothing and accessories boutique featuring popular brands such as Toms, Miss Me Jeans, Brighton, Pandora and Vera Bradley. Owner Kim Kidd opened the first location in Centre 20 years ago. The Willow Tree has now grown to four locations (Centre, Gadsden, Jacksonville and Boaz), and an online store, www.thewillowtree.com