Forbes has put that understanding into cold, hard numbers.
According to the magazine, the Tide is worth $110 million. (It earned $89 million in revenue in its most recent year, with a profit of $47 million.) That puts UA at No. 3 nationally.
No. 1 are the Texas Longhorns, by the way. (Who have their own television network, but do not have a head coach right now.)
The Auburn Tigers are ranked No. 11. Playing in the national championship game once again -- and perhaps winning it -- could increase the Tigers' financial stock.
Most interesting is how Forbes determined its its rankings. It wrote, "We consider each team’s value to its athletic department, its university’s academic endeavors, its conference and its school’s local economy. Athletic value consists of football profit that is directed toward supporting non-revenue sports, like softball or gymnastics, while a team’s value to academics consists of money that supports football scholarships or other non-athletic programming, like faculty support, non-athletic scholarships or a library fund. Conference value consists of revenue generated for other conference teams by participating in a bowl game, and a team’s value to its local community consists of the direct spending injected by fans visiting the area on days of the team’s home games."
-- Phillip Tutor